RevOps Engineering · Data · Integration · AI
You've got the team, the strategy, and the tools. But somewhere between your CRM, your ad platform, and your board deck — the story stops adding up. Rad Shift is a RevOps engineering firm that fixes broken data infrastructure, CRM integration gaps, and GTM misalignment. With actual engineering.
Why revenue operations consulting matters
You're not imagining it.
The data really is broken.
Every VP of Sales we talk to says the same thing: "I know we're leaving money on the table — I just can't prove where." That's not a strategy problem. That's a revenue operations infrastructure problem. It shows up in four very specific ways.
See how we fix it →Your marketing team is running LinkedIn, Google, and email campaigns. Leads are coming in. Deals are closing. But when someone asks which channels are driving actual closed-won revenue — nobody can answer confidently. Without a unified marketing attribution model, budget decisions become gut calls. That's expensive.
Duplicate contacts. Three different deal stage definitions. Custom fields nobody documented. Reps stop entering data. Leaders stop trusting reports. Forecasting becomes fiction. Every quarter-end is a fire drill. Poor CRM data quality is one of the most fixable problems in B2B revenue organizations.
A lead form fills. A signal fires. And then — nothing for six hours because your routing logic lives in a spreadsheet and three people are CC'd deciding who owns it. Speed-to-lead is one of your highest-ROI levers. Sales workflow automation eliminates the manual handoffs that kill it.
Every CMO wants AI personalization. Every CRO wants AI-assisted forecasting. But AI needs clean, structured, connected data to work — and most GTM stacks don't have it. Generative AI implementation without a solid data foundation doesn't produce insights. It produces confident hallucinations.