The RevOps engineering
team behind the work.

Engineers who get
what's at stake.

Most technical agencies speak to your IT team. Most revenue operations consultants can't touch your data infrastructure. Rad Shift was built specifically for the gap between those two worlds — because that gap is exactly where your revenue is leaking.

We are data engineers and systems architects who have spent years embedded in go-to-market organizations. We know what a VP of Sales means when they say "the pipeline numbers don't feel right." We know what a CMO means when they say "I can't prove ROI on this channel." And we know how to fix it — not with a consulting deck, but with actual infrastructure.

• →

  We translate before we build.

  Every engagement starts with understanding your GTM motion — not your tech stack. We ask what your board wants to know before we write a single line of code. Infrastructure built without a revenue lens just creates a faster version of the same problem.

• 🔧

  We work with what you already have.

  We don't ask you to rip and replace. We make the HubSpot, Zoho, Google Workspace, and ZenHub you already pay for perform the way they promised. The best GTM tech stack is the one your team actually uses — properly engineered.

• 🤝

  We build for your independence, not ours.

  When we're done, your RevOps team owns the system — not a black box that requires us on retainer to interpret. We document everything, train your team, and measure success by how little you need us afterward.

• ✦

  We implement AI on real data, not demo data.

  We work with Claude and Gemini in production environments — on clean, structured data pipelines that actually exist. Not proof-of-concept decks. Real AI implementation for sales and marketing teams, built on a foundation that works.