Direct to the owner
You work with the domain owner responsible for that part of your build — the person doing the thinking is the person on your call.
ABOUT · TORONTO · REVENUE ENGINEERING
A Toronto firm, built the way the work should be.
Rad Shift is a Toronto-based revenue-engineering firm. When you engage us, you work directly with the domain owner responsible for that part of your build — no account-management layer, no juniors billing to learn. Scope and price are fixed at the diagnostic, and you own the code, the domains, and the credentials at handover.
THE MODEL · HOW AN ENGAGEMENT RUNS
What you’re buying, operationally.
No account layer
No account managers relaying messages, no juniors billing to learn. Named ownership per discipline, start to finish.
Fixed scope, fixed price
Scoped and priced at a two-day diagnostic, in the SOW, before build hours start. The number doesn’t move mid-build.
Yours at handover
Code, domains, credentials, playbooks — on your accounts from day one. If we disappeared tomorrow, your system wouldn’t notice.
THE TEAM · SIX DOMAINS, ONE OWNER EACH
Every discipline your build touches has a named owner on it.
Technology, product, and delivery are the core team on every build. Marketing and finance leads join when the work touches their domain.
Founder — Sales & GTM
A decade across enterprise sales and technical presales — translating cloud, data, and AI architectures into signed, fixed-scope agreements. Deals carried through the rooms where they stall: security, compliance, and legal reviews inside Fortune 500 accounts, procurement at national-scale institutions, and six years as principal presales consultant to a Zoho Premium Partner. MBA, Schulich School of Business; engineer by training.
On your build: scoping, the diagnostic findings review, and the number that locks.
Technology Lead
A decade building and operating infrastructure: AI-driven automation and AWS cloud architecture, security management for cloud SaaS — IAM, encryption, SOC 2 and GDPR compliance — a digital wallet scaled past 200,000 users, and a regional ISP built from zero to 10,000+ customers across 14 branches.
Owns the wiring on your build: webhooks, APIs, and cloud infrastructure — delivered to the industry requirements your stack has to meet.
Product Lead
Product manager on an enterprise compliance platform rated a Leader by both Forrester and Verdantix in 2025 — shipped a 410-KPI automated regulatory reporting module now live with EU enterprise clients. Before that, led 30+ platform implementations for Fortune 500 companies across data modeling, integration, and deployment.
Owns scope on your build: what ships, what doesn’t, and why — the discipline that keeps a fixed price honest.
Delivery Lead
A decade running delivery for banking and enterprise SaaS transformation — product, pricing, and billing modernization programs inside Tier 1 financial institutions, enterprise implementation leadership, data migration, and production readiness, with consulting roots at a top-tier global firm.
Owns the schedule on your build: the plan, the weekly standing meetings, and a handover that lands on the date in the SOW.
Marketing Lead
Ten-plus years across paid media and marketing analytics: managing one of North America’s largest education publishers’ biggest enterprise media accounts, running advertising for a 78-location national childcare group, and agency work across tech, CPG, retail, and e-commerce.
Joins when the build touches your media stack: analytics, ads, and tracking set up so campaigns connect to the pipeline they produce.
Finance Lead
MBA in finance, CFA Level III candidate. Equity research on producers from $30M to $40B in market cap — NAV models, published coverage — investment origination and project-finance modeling, and hands-on financial operations running a third-generation industrial supply business.
Joins when the build touches finance systems: books, invoicing, and the finance workflows around them, implemented to how your month actually closes.
PARTNERSHIPS · NAMED, NEVER SILENT
TuvisTech, our Zoho delivery partner.
TuvisTech is a certified Zoho Premium Partner — implementation specialists across the Zoho suite, from CRM to HR and finance operations, with a client base in the hundreds.
The model is simple and stated up front: for Zoho-native work — deep technical configuration and migration — we bring in TuvisTech as a pre-approved partner, named in the SOW with your consent before any access exists. Rad Shift’s core team retains the diagnostic, the coordination, and the acceptance QA. Every set of hands on your instance is known to you by name — a simple promise, rarer than it should be.
TALK TO US
Twenty minutes with the people who’d build it.
We’ll look at your stack together and name the build that fits — and if the honest answer is that you don’t need one yet, you’ll hear that too.